Roleset id: instill.01 , put in, add, Source: , vncls: , framnet: instill.01: INSTILL-V NOTES: Arg numbering suggested by comparison with verbs of filling. (from instill.01-v)
Arg1-GOL: put into what
Arg2-PPT: what put in, substance
Example: unhelpful example
person: ns,  tense: ns,  aspect: ns,  voice: active,  form: infinitive
[A small but growing number of companies]-1 are also [*-1]-2 trying [*-2] to instill more fervent brand loyalty through such personalized direct-marketing ploys as catalogs, magazines and membership clubs for brand users.
Arg2: more fervent brand loyalty
Argm-mnr: through such personalized direct-marketing ploys as catalogs, magazines and membership clubs for brand users
Example: ARG0 and ARG1 and ARG2
But Wang Ta - chih credits his father for instilling in him a love of literature , and encouraging him to become proficient in traditional Chinese disciplines such as painting , chess , woodwind music and martial arts .
Arg1: in him
Arg2: a love of literature