gear-v; 2 Senses

Sense Number 1: Set the level or character of.

She geared her speech to the teenagers in the office.
The talk was geared toward the youngest in the crowd.

VerbNet: adjust-26.9
FrameNet: NP
PropBank: gear.01
WordNet 3.0 Sense Numbers: 1

Sense Number 2: Make ready or suitable; equip for a purpose or event.

Commentary: IS: GEAR UP

Gear up for school this Fall.
The army is gearing up for war.

VerbNet: NM
FrameNet: Activity_prepare
PropBank: gear.02
WordNet Verb Particle Constructions, Multiword Expressions:
gear_up 1