Roleset advertise.01 Verbnet Class: 1 "make a commercial pitch":

Roles:

Arg0:advertiser


Arg1:thing being pitched, advertised

Examples:

intransitive agentive (-)
Cotton Inc. will spend nearly $2 million on broadcasting on Thanksgiving Day alone, *trace* advertising on such programs as ``Good Morning America,'' ``Macy's Thanksgiving Day Parade'' and the NFL holiday game.
Arg0:	*trace* -> Cotton Inc.
REL:	advertising
ArgM-LOC:	on such programs as ``Good Morning America,'' ``Macy's Thanksgiving Day Parade'' and the NFL holiday game




transitive agentive (-)
Pepsi said it will spend $10 million *trace* advertising the promotion.
Arg0:	*trace* -> it
REL:	advertising
Arg1:	the promotion

Many examples of adjectival or even nominal usages in the set--ignore --> --these (but do not change existing annotations!).